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E-commerce
Mobile-First
UX
Ascend Cloud
A user-friendly e-commerce platform with streamlined checkout process, personalized recommendations, and modern shopping experience.
Role
Lead UX Designer
Timeline
6 months
Client
Trek Bicycle Corp
Tools
Figma, Adobe Illustrator
The Solution
Redesigned the entire shopping experience with a mobile-first approach, simplified the checkout to 3 steps, and implemented smart search and filtering. Added visual product previews, size guides, and clear trust signals throughout.
The Challenge
Redesigned the entire shopping experience with a mobile-first approach, simplified the checkout to 3 steps, and implemented smart search and filtering. Added visual product previews, size guides, and clear trust signals throughout.
Design Process
1
Analytics Review
Analyzed user behavior data to identify drop-off points and conducted heatmap analysis to understand interaction patterns.
2
User Journey Mapping
Mapped the complete customer journey from discovery to post-purchase, identifying pain points and opportunities.
3
Checkout Optimization
Redesigned checkout flow reducing steps from 7 to 3, with guest checkout, auto-fill, and progress indication.
4
Product Discovery
Improved search functionality, filtering, and recommendation algorithms to help users find products faster.
5
Mobile Optimization
Created thumb-friendly touch targets, simplified navigation, and optimized images for faster mobile loading.
Homepage with personalized recommendations
Product detail page with enhanced imagery
Streamlined 3-step checkout process
-42%
Cart Abandonment
+156%
Mobile Conversions
+$2.3M
Revenue
"
Hanson's redesign didn't just improve our metrics—it fundamentally changed how customers interact with our brand. The ROI has been incredible.
Jennifer Park
Head of E-commerce, ShopEase Retail
View All Projects
Get in Touch
HD⟡
Results & Impact
Hanson Dai ⟡
UI/UX Designer crafting meaningful digital experiences that make a difference.
+1 (312) 661 5249hg.todanza@gmail.com
Connect
Connect
© 2025 Hanson Dai. All rights reserved.
Back to Projects
E-commerce
Mobile-First
UX
Ascend Cloud
A user-friendly e-commerce platform with streamlined checkout process, personalized recommendations, and modern shopping experience.
Role
Lead UX Designer
Timeline
6 months
Tools
Figma, Adobe Illustrator,
Client
Trek Bicycle Corp
The Solution
Redesigned the entire shopping experience with a mobile-first approach, simplified the checkout to 3 steps, and implemented smart search and filtering. Added visual product previews, size guides, and clear trust signals throughout.
The Challenge
Redesigned the entire shopping experience with a mobile-first approach, simplified the checkout to 3 steps, and implemented smart search and filtering. Added visual product previews, size guides, and clear trust signals throughout.
Design Process
1
Analytics Review
Analyzed user behavior data to identify drop-off points and conducted heatmap analysis to understand interaction patterns.
2
User Journey Mapping
Mapped the complete customer journey from discovery to post-purchase, identifying pain points and opportunities.
3
Checkout Optimization
Redesigned checkout flow reducing steps from 7 to 3, with guest checkout, auto-fill, and progress indication.
4
Product Discovery
Improved search functionality, filtering, and recommendation algorithms to help users find products faster.
5
Mobile Optimization
Created thumb-friendly touch targets, simplified navigation, and optimized images for faster mobile loading.
Homepage with personalized recommendations
Product detail page with enhanced imagery
Streamlined 3-step checkout process
-42%
Cart Abandonment
+156%
Mobile Conversions
+$2.3M
Revenue
Results & Impact
"
Hanson's redesign didn't just improve our metrics—it fundamentally changed how customers interact with our brand. The ROI has been incredible.
Jennifer Park
Head of E-commerce, ShopEase Retail
View All Projects
Get in Touch
HD⟡
About
Skills
Hanson Dai ⟡
UI/UX Designer crafting meaningful digital experiences that make a difference.
+1 (312) 661 5249
hg.todanza@gmail.com
Quick Links
Work
About
Skills
Contact
Connect
© 2025 Hanson Dai. All rights reserved.
Back to Projects
E-commerce
Mobile-First
UX
Ascend Cloud
A user-friendly e-commerce platform with streamlined checkout process, personalized recommendations, and modern shopping experience.
Role
Lead UX Designer
Timeline
6 months
Tools
Figma, Adobe Illustrator,
Client
Trek Bicycle Corp
The Solution
Redesigned the entire shopping experience with a mobile-first approach, simplified the checkout to 3 steps, and implemented smart search and filtering. Added visual product previews, size guides, and clear trust signals throughout.
The Challenge
Redesigned the entire shopping experience with a mobile-first approach, simplified the checkout to 3 steps, and implemented smart search and filtering. Added visual product previews, size guides, and clear trust signals throughout.
Design Process
1
Analytics Review
Analyzed user behavior data to identify drop-off points and conducted heatmap analysis to understand interaction patterns.
2
User Journey Mapping
Mapped the complete customer journey from discovery to post-purchase, identifying pain points and opportunities.
3
Checkout Optimization
Redesigned checkout flow reducing steps from 7 to 3, with guest checkout, auto-fill, and progress indication.
4
Product Discovery
Improved search functionality, filtering, and recommendation algorithms to help users find products faster.
5
Mobile Optimization
Created thumb-friendly touch targets, simplified navigation, and optimized images for faster mobile loading.
Homepage with personalized recommendations
Product detail page with enhanced imagery
Streamlined 3-step checkout process
Results & Impact
-42%
Cart Abandonment
+156%
Mobile Conversions
+$2.3M
Revenue
"
Hanson's redesign didn't just improve our metrics—it fundamentally changed how customers interact with our brand. The ROI has been incredible.
Jennifer Park
Head of E-commerce, ShopEase Retail
View All Projects
Get in Touch
HD⟡
About
Skills
Hanson Dai ⟡
UI/UX Designer crafting meaningful digital experiences that make a difference.
+1 (312) 661 5249hg.todanza@gmail.com
Quick Links
Work
About
Skills
Contact
Connect
© 2025 Hanson Dai. All rights reserved.
Back to Projects
E-commerce
Mobile-First
UX
Ascend Cloud
A user-friendly e-commerce platform with streamlined checkout process, personalized recommendations, and modern shopping experience.
Role
Lead UX Designer
Timeline
6 months
Tools
Figma, Adobe Illustrator,
Client
Trek Bicycle Corp
Design Process
1
Analytics Review
Analyzed user behavior data to identify drop-off points and conducted heatmap analysis to understand interaction patterns.
2
User Journey Mapping
Mapped the complete customer journey from discovery to post-purchase, identifying pain points and opportunities.
3
Checkout Optimization
Redesigned checkout flow reducing steps from 7 to 3, with guest checkout, auto-fill, and progress indication.
4
Product Discovery
Improved search functionality, filtering, and recommendation algorithms to help users find products faster.
5
Mobile Optimization
Created thumb-friendly touch targets, simplified navigation, and optimized images for faster mobile loading.
Homepage with personalized recommendations
Product detail page with enhanced imagery
Streamlined 3-step checkout process
Results & Impact
-42%
Cart Abandonment
+156%
Mobile Conversions
+$2.3M
Revenue
"
Hanson's redesign didn't just improve our metrics—it fundamentally changed how customers interact with our brand. The ROI has been incredible.
Jennifer Park
Head of E-commerce, ShopEase Retail
View All Projects
Get in Touch
HD⟡
About
Skills
Hanson Dai ⟡
UI/UX Designer crafting meaningful digital experiences that make a difference.
+1 (312) 661 5249
hg.todanza@gmail.com
Quick Links
Work
About
Skills
Contact
Connect
© 2025 Hanson Dai. All rights reserved.
The Solution
Redesigned the entire shopping experience with a mobile-first approach, simplified the checkout to 3 steps, and implemented smart search and filtering. Added visual product previews, size guides, and clear trust signals throughout.
The Challenge
Redesigned the entire shopping experience with a mobile-first approach, simplified the checkout to 3 steps, and implemented smart search and filtering. Added visual product previews, size guides, and clear trust signals throughout.