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Website
Brand
Pharma
Happyway Pharmconnect
Happyway Pharmconnect is a pharmaceuticals regulatory consulting firm based in the Chicago area. The firm specializes in Regulatory matters for Pharmaceutical companies and markets between the U.S. and Asia.
Role
UI Designer, Brand Design
Timeline
6 months
Client
Happyway Pharmconnect LLC
Tools
Figma, Adobe Illustrator
The Solution
After a sit-down with the company executives, we decided that a playful brand image and a website to give out to clients is the best solution forwards. As a result, we scoped and created a brand, then UI/UX, project.
The Challenge
Pharmconnect is a small firm and network of former Regulatory executives from various large pharmaceutical conglomerates. Though they usually do business with technical sourcing and recruiting firms that work with other large pharma companies, part of the difficulty is sourcing direct B2B business with Pharmaceutical companies.
Design Process - Pharmconnect
1
Sit-down with the team
Sit-down meeting with the main consulting team at Pharmconnect. Gather ideas on an intended brand image, and intended clientele.
2
Key terms and journeys
We identified key terms and pharses that prospective clients wanted to see to further the odds of a prospective client interacting with the website.
3
Colors and logo creation
Learning about Pharmconnect’s values and team, we decided on a playful, boisterous tone and brand image.
4
Webflow Site Creation
Using Webflow, we were able to create a sleek, modern website that reflects Pharmconnect’s brand.
5
Mobile Optimization
Making sure we had a simple, communicative, and mobile responsive site for business.
Homepage with personalized recommendations
Part of landing screen that reassures committment and provides a link to get in touch.
More landing pages showing a diverse group of industry professionals.
▲50%
1.5x greater brand recognition.
+42
Website form submissions in
Month 1
+$1M
Non-middleman revenue amongst consultants.
"
Hanson’s design gave our firm a face and a name in an otherwise brandless industry.
Joy Gao
Owner and Co-Founder
Results & Impact
Hanson Dai ⟡
UI/UX Designer crafting meaningful digital experiences that make a difference.
Connect
Quick Links
Back to Projects
Website
Pharma
Brand
Happyway Pharmconnect
Happyway Pharmconnect is a pharmaceuticals regulatory consulting firm based in the Chicago area. The firm specializes in Regulatory matters for Pharmaceutical companies and markets between the U.S. and Asia.
Role
UI Designer, Brand Design
Timeline
6 months
Tools
Webflow, Adobe Illustrator
Client
Happyway Pharmconnect LLC
The Solution
After a sit-down with the company executives, we decided that a playful brand image and a website to give out to clients is the best solution forwards. As a result, we scoped and created a brand, then UI/UX, project.
The Challenge
Pharmconnect is a small firm and network of former Regulatory executives from various large pharmaceutical conglomerates. Though they usually do business with technical sourcing and recruiting firms that work with other large pharma companies, part of the difficulty is sourcing direct B2B business with Pharmaceutical companies.
Design Process - Pharmconnect
1
Sit-down with the team
Sit-down meeting with the main consulting team at Pharmconnect. Gather ideas on an intended brand image, and intended clientele.
2
Key terms and journeys
We identified key terms and pharses that prospective clients wanted to see to further the odds of a prospective client interacting with the website.
3
Colors and logo creation
Learning about Pharmconnect’s values and team, we decided on a playful, boisterous tone and brand image.
4
Webflow Site Creation
Using Webflow, we were able to create a sleek, modern website that reflects Pharmconnect’s brand.
5
Mobile Optimization
Making sure we had a simple, communicative, and mobile responsive site for business.
Homepage with personalized recommendations
Part of landing screen that reassures committment and provides a link to get in touch.
More landing pages showing a diverse group of industry professionals.
▲50%
1.5x greater brand recognition.
+42
Website form submissions in
Month 1
+$1M
Non-middleman revenue amongst consultants.
Results & Impact
"
Hanson’s design gave our firm a face and a name in an otherwise brandless industry.
Joy Gao
Owner and Co-Founder
Hanson Dai ⟡
UI/UX Designer crafting meaningful digital experiences that make a difference.
Quick Links
Connect
Back to Projects
Website
Brand
Pharma
Happyway Pharmconnect
Happyway Pharmconnect is a pharmaceuticals regulatory consulting firm based in the Chicago area. The firm specializes in Regulatory matters for Pharmaceutical companies and markets between the U.S. and Asia.
Role
UI Designer, Brand Design
Timeline
6 months
Tools
Webflow, Adobe Illustrator
Client
Happyway Pharmconnect LLC
The Solution
After a sit-down with the company executives, we decided that a playful brand image and a website to give out to clients is the best solution forwards. As a result, we scoped and created a brand, then UI/UX, project.
The Challenge
Pharmconnect is a small firm and network of former Regulatory executives from various large pharmaceutical conglomerates. Though they usually do business with technical sourcing and recruiting firms that work with other large pharma companies, part of the difficulty is sourcing direct B2B business with Pharmaceutical companies.
Design Process - Pharmconnect
1
Sit-down with the team
Sit-down meeting with the main consulting team at Pharmconnect. Gather ideas on an intended brand image, and intended clientele.
2
Key terms and journeys
We identified key terms and pharses that prospective clients wanted to see to further the odds of a prospective client interacting with the website.
3
Colors and logo creation
Learning about Pharmconnect’s values and team, we decided on a playful, boisterous tone and brand image.
4
Webflow Site Creation
Using Webflow, we were able to create a sleek, modern website that reflects Pharmconnect’s brand.
5
Mobile Optimization
Making sure we had a simple, communicative, and mobile responsive site for business.
Homepage with personalized recommendations
Part of landing screen that reassures committment and provides a link to get in touch.
More landing pages showing a diverse group of industry professionals.
Results & Impact
▲50%
1.5x greater brand recognition.
+42
Website form submissions in
Month 1
+$1M
Non-middleman revenue amongst consultants.
"
Hanson’s design gave our firm a face and a name in an otherwise brandless industry.
Joy Gao
Owner and Co-Founder
Hanson Dai ⟡
UI/UX Designer crafting meaningful digital experiences that make a difference.
Quick Links
Connect
Back to Projects
Website
Brand
Pharma
Happyway Pharmconnect
Happyway Pharmconnect is a pharmaceuticals regulatory consulting firm based in the Chicago area. The firm specializes in Regulatory matters for Pharmaceutical companies and markets between the U.S. and Asia.
Role
UI Designer, Brand Design
Timeline
6 months
Tools
Webflow, Adobe Illustrator
Client
Happyway Pharmconnect LLC
Design Process - Pharmconnect
1
Sit-down with the team
Sit-down meeting with the main consulting team at Pharmconnect. Gather ideas on an intended brand image, and intended clientele.
2
Key terms and journeys
We identified key terms and pharses that prospective clients wanted to see to further the odds of a prospective client interacting with the website.
3
Colors and logo creation
Learning about Pharmconnect’s values and team, we decided on a playful, boisterous tone and brand image.
4
Webflow Site Creation
Using Webflow, we were able to create a sleek, modern website that reflects Pharmconnect’s brand.
5
Mobile Optimization
Making sure we had a simple, communicative, and mobile responsive site for business.
Homepage with personalized recommendations
Part of landing screen that reassures committment and provides a link to get in touch.
More landing pages showing a diverse group of industry professionals.
Results & Impact
▲50%
1.5x greater brand recognition.
+42
Website form submissions in
Month 1
+$1M
Non-middleman revenue amongst consulting team.
"
Hanson’s design gave our firm a face and a name in an otherwise brandless industry.
Joy Gao
Owner and Co-Founder
Hanson Dai ⟡
UI/UX Designer crafting meaningful digital experiences that make a difference.
Quick Links
Connect
The Solution
Redesigned the entire shopping experience with a mobile-first approach, simplified the checkout to 3 steps, and implemented smart search and filtering. Added visual product previews, size guides, and clear trust signals throughout.
The Challenge
Redesigned the entire shopping experience with a mobile-first approach, simplified the checkout to 3 steps, and implemented smart search and filtering. Added visual product previews, size guides, and clear trust signals throughout.